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Beauty Influencers Take Over SK-II’s Snapchat Before the Oscars

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By: Marie Redding

Senior Editor, Rodman Media

Global luxury skincare brand SK-II has established a Snapchat handle, “skiiofficial” – and is partnering with top beauty influencers Jenn Im and That’s Heart, who will give inside access to Academy Award nominee Cate Blanchett before the Oscars.

Alexandra Vogler, SK-II Digital Communications Brand Manager, says, “SK-II has always believed in driving inspiring conversations and empowering women with a genuine voice. As Snapchat establishes itself as one of the most authentic storytelling platforms, we are thrilled to kick-off the brand’s Snapchat account at one of the most exciting times of the year and give fans live access to SK-II’s activities.”

Jenn Im will host an “SK-II Snapchat takeover” today, to report live at the SK-II #changedestiny forum, with special guest Michelle Phan.

On February 28th, beauty creator That’s Heart will be giving fans insider access to Cate Blanchett’s red carpet beauty prep for the award ceremony.

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